Urimo gutandukanya abakiriya uburambe kuruta mbere hose?Birashobora kuba igihe cyo gutekereza ku ngamba zawe.Dore impamvu.

Mu myaka itanu iri imbere, 80% by'amasosiyete yashora imari mu kumenyekanisha ubunararibonye bw'abakiriya bazareka imbaraga zabo kuko baharanira gucunga amakuru yose kandi ntibabona inyungu ku ishoramari.

Urugamba rwo kwimenyekanisha

Abashakashatsi bavuga bati: “Ingengo y’imari ihanitse izanwa n'ibiteganijwe byinshi.Ati: “Nyamara inyungu ku ishoramari ryihariye iracyagoye kubara.”

Ibyo biterwa nuko imbaraga nyinshi zo kwimenyekanisha akenshi zidahuye ninkomoko ipima uburambe bwabakiriya - nka Net Promoteri ya Net hamwe nu bipimo byo guhaza abakiriya.Ibikoresho rero byajugunywe mubikorwa byihariye - nkibikorwa byoherejwe kuri imeri, imbuga nkoranyambaga hamwe n’ibikorwa byo kugurisha byabigenewe - ntibishobora kubarwa ku bisubizo birangiye.

Nigute ushobora gukora ibintu byihariye, kwishyura

Ariko ntutekereze ko igihe kigeze cyo guta umuntu wenyine.Biracyafite akamaro kuburambe no kudahemukira abakiriya.

Umuyobozi ushinzwe kugurisha ingamba, Garin Hobbs agira ati:Ati: "Hafi y'iterambere iryo ari ryo ryose uzana ku bunararibonye bw'abakiriya bawe rishobora kuzana ikintu cya mbere mu mikorere, kubera ko ari gishya."

Hobbs agira ati: “… Komera hamwe kandi ukomeze guhanga udushya.”“Kwishyira ukizana kwawe bigomba gufatwa nkibyingenzi kuburambe bwuzuye bwabakiriya, aho gupimwa nkibintu bigize imikorere yo kwiyamamaza.Ubushobozi bwo guhangana no kuzamuka birambye bisa nkaho ari ROI nziza ku isoko ryuzuye abantu. ”

Abashakashatsi ba Gartner baremeranya: Subira ku by'ibanze n'imbaraga z'umuntu ku giti cye.

Imfunguzo eshanu:

• Shiraho ingamba zisobanutse zo kwimenyereza uburambe.Nibyinshi birenze guteganya urukurikirane rwa imeri kubakiriya bagura ibicuruzwa runaka.Sobanukirwa nuwo ushaka gushiraho ubuzima bwawe bwose - abakiriya benshi - nimpamvu ari ngombwa.
• Tanga amahitamo menshi.Abakiriya bifuza uburambe bwihariye hamwe no muburyo aribwobyoroshye kuri bo.Gutanga rero imiyoboro myinshi no kubareka bagahitamo umuyoboro mwiza wo gutumanaho bigomba kuba urufunguzo muri gahunda yawe bwite.Ubutumwa bushobora kuba bumwe, ariko bugomba kuboneka binyuze kumuyoboro bahisemo.
• Guteza imbere (cyangwa gutezimbere) imyirondoro yabakiriya.Shaka ibitekerezo bivuye kugurisha, kwamamaza no gutanga serivisi kubo bakorana cyane nicyo ubwo bwoko bwabakiriya bashaka.
• Kongera serivisi wenyine.Igitekerezo cyabakiriya benshi kuburambe bwihariye ni kimwe kitagomba kubamo abandi bantu!Bashaka kwinjira, ibisubizo nubushobozi bwo gucunga konti zabo mugihe kiboroheye.Ibyo bisaba urubuga rukomeye rwo kwikorera.Urashaka imiyoboro irinzwe ikubiyemo ibibazo bigezweho, amabwiriza ya videwo, intambwe-ku-ntambwe yo gukemura ibibazo, no kugura, gukurikirana no kumenya amateka ya konti.
• Kusanya kandi ukoreshe ibitekerezo byabakiriya ubudasiba.Urashobora kunoza no gutezimbere ubunararibonye bwabakiriya mugushakisha icyo abakiriya bakunda, banga, bashaka kandi bategereje burigihe.Ibyo ntibishobora gukorwa nubushakashatsi kumurongo wenyine.Mubisanzwe mukusanya ubushishozi kubicuruzwa na serivisi nziza zikorana nabakiriya buri munsi.Subira kumurongo mwiza, ushaje-wibanze.

Ibikoresho: Byakuwe kuri enterineti