Ujya utegeka sandwich kubera ko inshuti yawe cyangwa uwo mwashakanye yabikoze, kandi byumvikanye neza?Icyo gikorwa cyoroshye gishobora kuba isomo ryiza wigeze ugira mubituma abakiriya bagura - nuburyo ushobora kubabona kugura byinshi.

Ibigo byinjiza amadorari nubutunzi mubushakashatsi, gukusanya amakuru no gusesengura byose.Bapima ingingo zose zikoraho kandi babaza abakiriya icyo batekereza nyuma yibikorwa byose.

Nyamara, ibigo byinshi birengagiza ingaruka imwe yingenzi ku cyemezo cyo kugura abakiriya: kureba ibyo abandi bakiriya bakora.

Tumaze igihe kinini tuvuga ku ngaruka ijambo ku munwa, isubiramo n'imbuga nkoranyambaga bigira ku bakiriya no ku byemezo byabo.Ariko kubona abandi bantu - abo mutazi n'inshuti kimwe - gukoresha kandi nkibicuruzwa bigira ingaruka zikomeye kubigura.

Reba, hanyuma ugure

Abashakashatsi ba Harvard Business Review basitaye kuri uku gutahura: Abakiriya bakunze kwitegereza abandi bakiriya mbere yo gufata ibyemezo byo kugura.Ibyo babona bifite akamaro kanini muguhindura ibitekerezo byabo kubicuruzwa, serivisi cyangwa isosiyete.Mubyukuri, "kwitegereza urungano" bigira uruhare runini mubyemezo byabakiriya nko kwamamaza ibigo - birumvikana ko bisaba byinshi cyane.

Kuki abakiriya bakunze kwibasirwa nurungano?Abashakashatsi bamwe bavuga ko ari ukubera ko turi abanebwe.Hamwe nibyemezo byinshi byo gufata burimunsi, biroroshye gutekereza ko niba abandi bantu bakoresha ibicuruzwa nibyiza bihagije.Bashobora gutekereza bati: “Kuki wagerageza kubimenya ubwanjye nkoresheje ubushakashatsi cyangwa kugura nzicuza. ”

Ingamba 4 kuri wewe

Isosiyete irashobora kubyaza umusaruro iyi myumvire yubunebwe.Hano hari inzira enye zo kwoshya abakiriya kugura ukurikije urungano rwabo:

1. Tekereza ku itsinda, ntabwo ari umuntu gusa.Ntukibande gusa kugurisha ibicuruzwa bimwe kumuntu umwe.Mubikorwa byawe byo kwamamaza, kugurisha no gutanga serivisi kubakiriya, guha abakiriya ibitekerezo byukuntu bashobora kugabana ibicuruzwa byawe.Tanga kugabanuka kumatsinda cyangwa guha abakiriya ingero zo kugeza kubandi.Urugero: Coca-Cola yashyizeho amabati mumyaka mike ishize kugirango ashishikarize kuyigeza kuri "inshuti," "superstar," "mama" nizina ryamazina menshi.
2. Kora ibicuruzwa bigaragara.Ibicuruzwa byawe birashobora gukora kuri ibi.Tekereza uko ibicuruzwa bisa iyo bikoreshwa, atari igihe byaguzwe.Kurugero, iPod ya Apple yari ifite terefone yera iranga - igaragara kandi idasanzwe nubwo iPod itari ikiri.
3. Reka abakiriya babone ibitagaragara-cyane.Gusa kongera umubare wabaguzi byibicuruzwa kurubuga byongera ibicuruzwa nigiciro abakiriya bazishyura, abashakashatsi basanze.Anecdotally, abashyitsi ba hoteri birashoboka cyane kongera gukoresha igitambaro cyabo niba bahawe imibare yukuntu abandi bakoresha muri hoteri.
4. Shyira hanze.Komeza utere abantu ukoresheje ibicuruzwa byawe.Irakora: Igihe Hutchison, isosiyete ikora ibijyanye n’ikoranabuhanga ikorera muri Hong Kong, yatangizaga ibicuruzwa bigendanwa, yohereje urubyiruko muri gari ya moshi mu ngendo za nimugoroba zerekeza telefone kugira ngo zibone amaso.Yafashaga kuzamura ibicuruzwa byambere.

Ibikoresho: Byakuwe kuri enterineti