Naysayers bahanuye urupfu rwa imeri imyaka myinshi.Ariko ikigaragara cyikibazo ni (dukesha ubwinshi bwibikoresho bigendanwa), imeri irabona kongera kwiyongera mubikorwa.Kandi ubushakashatsi buherutse kwerekana ko abaguzi bagishaka kugura ibicuruzwa ari benshi kuri imeri.Hariho ikintu kimwe gusa.

Niki?Imeri yawe yo kwamamaza igomba kuba nziza kubikoresho bigendanwa kugirango bitajugunywa.

Serivisi ishinzwe kwamamaza kuri imeri yashyize ahagaragara raporo yayo, kandi iragaragaza ibyavuye mu bushakashatsi bwakozwe ku rwego rw’igihugu ku baguzi 1.000 bo muri Amerika bafite hagati y’imyaka 25 na 40, hamwe n’imyitwarire yabo.

Ibyagaragaye bifasha gushushanya ishusho yibyo abahawe biteze kuri imeri yawe:

• 70% bavuze ko bazafungura imeri ziva mubigo basanzwe bakorana nabo
• 30% bavuze ko batiyandikishije kuri imeri niba itagaragara neza ku gikoresho kigendanwa kandi 80% bazasiba imeri itagaragara neza ku bikoresho byabo bigendanwa.
• 84% bavuze ko amahirwe yo kubona kugabanuka ari yo mpamvu ikomeye yo kwiyandikisha kugirango wakire imeri za sosiyete, kandi
• 41% batekereza guhitamo kwakira imeri nkeya - aho kutiyandikisha - niba bagaragaje amahitamo mugihe bagiye kutiyandikisha.

Kanda rimwe kanda opt-out myth no kubahiriza CAN-SPAM

Reka turebe iyo ngingo yanyuma muburyo burambuye.Ibigo byinshi birinda kohereza abahawe imeri kurupapuro rwamanuka / ikigo cyerekana kwerekana uburyo bwo kugabanya umubare wa imeri bakiriye nyuma yo gukanda "kutiyandikisha."

Impamvu ni ukubera imyumvire itari yo: ko CAN-SPAM isaba ibigo gutanga kanda imwe yo kutiyandikisha cyangwa guhitamo.

Ibigo byinshi byumva ibyo bikavuga bati: "Ntidushobora kubasaba gukanda 'kutiyandikisha' hanyuma tubasaba guhitamo amahitamo kurupapuro rwibanze.Ibyo bisaba gukanda inshuro zirenze imwe. ”

Ikibazo nicyo gitekerezo ni CAN-SPAM ntabwo ibara gukanda buto ya opt-out muri imeri nkigice kimwe cyo gukanda kanda.

Mubyukuri, kanda imwe yo kutiyandikisha manda ni umugani muri yo ubwayo.

Dore icyo amategeko avuga: “uwahawe imeri ntashobora gusabwa kwishyura, gutanga amakuru atari aderesi ya e-imeri ye ndetse no guhitamo, cyangwa gufata izindi ntambwe uretse kohereza ubutumwa bwa e-mail. cyangwa gusura urubuga rumwe rwa interineti kugira ngo uhitemo kwakira e-imeri iturutse ku wohereje… ”

Guhuza rero umuntu kurupapuro rwurubuga kugirango ukande icyemezo cyo kutiyandikisha, mugihe utanga amahitamo make, biremewe - kandi nibikorwa byiza.Kuberako, nkuko ubushakashatsi bubyerekana, irashobora kugabanya imeri kurutonde rwa imeri kugera kuri 41%.

Ibikoresho: Byakuwe kuri enterineti