Twese twizera ko ibintu byinshi bisa nkaho muri 2021 - kandi uburambe bwabakiriya ntaho butandukaniye.Hano niho abahanga bavuga ko impinduka nini zizaba - nuburyo ushobora kumenyera.

Abakiriya bazategereza ubwoko butandukanye bwuburambe - kure, gukora neza no kugiti cyawe, byibuze mugihe runaka, nkuko raporo ya Intercom yo muri 2021 yabigaragaje.

Mubyukuri, 73% byabayobozi bafite uburambe bwabakiriya bavuze ko ibyifuzo byabakiriya kubufasha bwihariye kandi bwihuse bigenda byiyongera - ariko 42% gusa bumva ko bashobora kuzuza ibyo biteze. 

Umuyobozi w'ishami rishinzwe ubufasha bw’abakiriya muri Intercom, Kaitlin Pettersen yagize ati: "Impinduka zerekeza ku gihe gishya cyo gufasha abakiriya byihuse kandi ku giti cyabo."

Dore ibyo abashakashatsi ba Intercom basanze - wongeyeho inama zuburyo ushobora kwinjiza inzira muburambe bwabakiriya bawe 2021.

1. Gira umwete

Hafi ya 80% byabayobozi bafite uburambe bwabakiriya bifuza kuva muburyo butajenjetse kuri serivisi bajya mubikorwa muri 2021.

Bumwe mu buryo bwiza bwo kubona ibikorwa byinshi ni ugukorana hafi nitsinda ryanyu ryo kwamamaza.Abacuruzi barashobora gufasha amakipe ya serivise kuguma imbere yibyo abakiriya bakeneye kuko:

• kora promotion itwara traffic, kugurisha, ibibazo nibisabwa kumatsinda yuburambe bwabakiriya
• komeza ushire hafi kumyitwarire yabakiriya, akenshi ugaragaze icyo abakiriya bazashimishwa cyangwa batakaza inyungu, kandi
• gukurikirana ibikorwa, kumenya urwego rwabakiriya ninyungu nibikorwa kumurongo no mubindi bice.

Korana rero nitsinda ryanyu ryo kwamamaza muri 2021 - kabone niyo ryaba rifite intebe kumeza yabo.

2. Ganira neza

Hafi ya bibiri bya gatatu by'abayobozi bafite ubunararibonye bw'abakiriya bavuga ko bakubita kuri bariyeri buri kwezi kubera ko abantu n'ibikoresho byabo batavugana neza nkuko babikeneye.

Benshi bavuga ko tekinoroji yabo yo gushyigikira idahuza na tekinolojiya yandi mashyirahamwe bakoresha - kandi akenshi bakeneye amakuru aturuka muri utwo turere.

Mugihe gushora imari muburyo bukwiye, gutembera kwakazi hamwe na chatbots bizafasha kunoza ibibazo byitumanaho, bazakora neza mugihe abakozi biga ikoranabuhanga kandi bakagumya kugezwaho amakuru.

Nkuko rero uteganya kandi uteganya kuvugana neza umwaka utaha, shyiramo igihe, umutungo hamwe nogushishikariza abakozi kuguma hejuru yibikoresho n'ubushobozi bwabo.

3. Gutwara agaciro

Abashakashatsi basanze ubufasha bwinshi bwabakiriya nibikorwa byuburambe bizashaka kuva mu gufatwa nk "ikigo cyigiciro" kijya "umushoferi w'agaciro."

Nigute?Abayobozi barenga 50% bayobora abakiriya bateganya gupima ingaruka zitsinda ryabo mugukomeza abakiriya no kuvugurura umwaka utaha.Bagiye kwerekana abakozi babo b'imbere bakomeza abakiriya ubudahemuka no gukoresha.

Teganya noneho gukusanya amakuru byibuze buri kwezi kugirango werekane ibikorwa byikipe yawe ningaruka zayo kubiguzi byabakiriya.Mugihe ushobora guhuza imbaraga nigisubizo cyo kugumana amadolari, birashoboka cyane ko uzabona ubufasha bwabakiriya benshi muri 2021.

4. Ganira

Abayobozi benshi bafite uburambe kubakiriya bemeje kandi bongera ikoreshwa rya chatbot mumyaka yashize.Kandi 60% by'abakoresha ibiganiro bavuga ko igihe cyo gukemura cyateye imbere.

Ese ibiganiro bya chat muri arsenal yawe?Niba atari byo, birashobora kuba ishoramari ryubwenge kunoza ubunararibonye bwabakiriya no gukoresha: 30% byabayobozi bakoresha ibiganiro bavuga ko abakiriya babo banyuzwe.

Gukoporora kubikoresho bya interineti