Ibigo bimwe bitesha amahirwe yo kubaka umubano mwiza wabakiriya B2B.Dore aho bagiye nabi, wongeyeho intambwe eshanu zo gutungisha ibyawe.

Umubano wa B2B ufite amahirwe menshi yubudahemuka no gukura kuruta umubano wa B2C, aribwo buryo bwibanze bwibikorwa.Muri B2Bs, kugurisha hamwe nabakozi ba serivise zabakiriya bakunda kugira umwanya munini wo kubaka no gukomeza umubano wa hafi.

Amakuru akize, umubano mubi

Ikibazo nuko, bamwe badashora igihe, nkubushakashatsi.

Ati: “Ubucuruzi bufite amakuru menshi kuruta mbere hose.Nubwo ibi ari byinshi muburyo bukomeye, binatera ikigeragezo giteye akaga cyo kumara amasaha n'amasaha usesengura urupapuro, kandi bigatera ibyago byo kwitiranya umubare kugirango ubyumve neza ".

Ahubwo, abashakashatsi bavuga ko abayobozi b'uburambe bwa B2B bifuza kumarana umwanya nabakiriya kugirango bumve neza ibyo bakeneye kandi bakeneye.Dore uko:

1. Fata umwanya hamwe nabakoresha amaherezo

Abagurisha B2B benshi bakorana cyane nabaguzi babo, bagurisha ibicuruzwa kumukoresha wa nyuma.Iyo mibanire ya B2B itanga amahirwe menshi yo gukorana no gutanga ibitekerezo.Umugurisha rero yiga icyo umuguzi ashaka kandi akeneye - nicyo umuguziatekerezaumukoresha wa nyuma arashaka kandi akeneye.

Ariko urashobora kunguka byinshi mubushishozi ukoresheje umwanya hamwe no kureba ibicuruzwa byawe-abakoresha ba nyuma.

Kurugero, uruganda rukora ibiryo rushobora kurenga (cyangwa byibuze ntarengwa) ubushakashatsi, amatsinda yibanze hamwe no kwitegereza kubabagurisha hamwe nababyeyi bagura ibiryo.Ahubwo, bari kumara umwanya munini baganira nabana babona ibiryo byuzuye mumasaha yabo kandi bakareba ibyumba bya sasita aho abana barya, batarya cyangwa ngo bacuruze ibiryo.

2. Kurenza amarushanwa yawe

Hennessy na Lecinski bavuga bati: “Kumarana umwanya mwiza nabakiriya bawe ni ngombwa - ariko gukoresha“ igihe kinini ”bifite akamaro kanini.

Abashakashatsi batanga igitekerezo cyo gusura kenshi, imbona nkubone nabakiriya kugirango baganire kandi babirebe ukoresheje ibicuruzwa byawe cyangwa ubunararibonye bwa serivisi yawe.Ongeraho ubushakashatsi bugufi, buhendutse kandi ukurikirane imbuga nkoranyambaga ukoresheje ibikoresho byo gutegera kugirango ubone ibitekerezo bihoraho.

3. Reba abakoresha bawe ba nyuma bagura

Usibye gukorana nabakoresha-nyuma cyane, reba ko bagura ibicuruzwa byawe.Urashobora gukurikira ibikorwa byabo kumurongo cyangwa kureba mububiko bwa videwo.Reba ibyo banyuzemo kugirango ubone ibicuruzwa byawe.Bagomba gushakisha byinshi?Nigute bayoboye urubuga?Ibicuruzwa byawe byari byoroshye-kuboneka?Bakeneye ubufasha?Baguze kimwe cyangwa byinshi?

Iyo iduka ryamazu ryakoze ibi, bamenye abakiriya babonye kandi bagura ibicuruzwa byinshi kumushinga.Ariko babuze byinshi bakeneye gukora akazi.Nubwo bimeze bityo, ntibagarutse gushaka ibyo bikoresho.Amaduka yasanze abo bakiriya bagiye mumarushanwa.Bakoze rero urutonde rwo gufasha abakiriya kubona icyarimwe icyarimwe kubikorwa bitandukanye bateganyaga gukora.

4. Reba abakiriya bakoresha ibicuruzwa byawe

Iyo witegereje abakiriya bakoresha ibicuruzwa byawe muburyo bwabo busanzwe urashobora kubona ibintu bifite agaciro cyane, bidakoreshwa kandi mubyukuri ntacyo bimaze.

Kubabona mubikorwa bitanga ubushishozi bwiza kuruta kubaza ibintu bakoresha kuko udashobora gusangira ururimi rumwe kubice bitandukanye cyangwa abakiriya ntibashobora kumenya neza uburyo bakoresha ibicuruzwa.

Iyo uruganda rukora ibikoresho bya elegitoronike rwarebaga abakoresha amaherezo mubikorwa, babonye urujijo rwinshi kumugozi no gusohoka.Abakiriya barumiwe kandi bababazwa nibicuruzwa.Baje bafite igisubizo cyoroshye - guhuza ibara ry'umugozi n'amacomeka - bahita bongera abakiriya kunyurwa.

5. Shira abakiriya kukazi (ubwoko)