Ibyinshi mubakiriya bitangirana no gusura kumurongo.Urubuga rwawe rukwiye guhindura abashyitsi abakiriya bishimye?

Urubuga rushimishije cyane ntabwo ruhagije kugirango ubone abakiriya.Ndetse byoroshye-kuyobora-urubuga birashobora kugwa muguhindura abashyitsi abakiriya.

Urufunguzo: Shaka abakiriya kwishora kurubuga rwawe hamwe nisosiyete, nkuko byatangajwe na Gabriel Shaoolian, washinze na VP ya serivise ya digitale muri Blue Fountain Media.Ibyo bifasha kuzamura inyungu zabo kubicuruzwa na serivisi, no kuzamura igipimo cyo guhindura.

Dore inzira eshanu zo kongera ibikorwa byurubuga:

1. Komeza ubutumwa bugufi

Ibuka ihame rya KISS - Komeza Byoroshye, Ibicucu.Ntugomba kwigisha abakiriya kuri buri kintu cyibicuruzwa byawe, serivisi hamwe nisosiyete kurupapuro rukunze kugaragara.Barashobora gucukumbura byimbitse kubyo babishaka.

Ufite amasegonda make yo kubashora.Kora ufite ubutumwa bumwe.Koresha ingano nini yimyandikire (ahantu hagati ya 16 na 24) kumurongo wawe umwe, amagambo yingenzi.Noneho ongera usubiremo ubwo butumwa - muburyo buto - kurundi rupapuro.

Menya neza ko byoroshye gusoma kopi no gukoresha amahuza kubikoresho bigendanwa.

2. Hamagara abashyitsi mubikorwa

Komeza gufata inyungu usaba abashyitsi gukorana byinshi nurubuga rwawe na sosiyete.Ubu ntabwo ari ubutumire bwo kugura.Ahubwo, ni ugutanga ikintu cyingirakamaro.

Kurugero, “Reba akazi kacu,” “Shakisha ahantu hagukorera,” “Gira gahunda,” cyangwa “Reba icyo abakiriya nkawe batubwira kuri twe.”Hunga umuhamagaro rusange-wo-gukora-nta gaciro wongeyeho nka, “Wige byinshi” na “Kanda hano.”

3. Komeza gushya

Abashyitsi benshi ntibaba abakiriya mugusura kwambere.Bisaba inshuro nyinshi mbere yuko bagura, abashakashatsi basanze.Ugomba rero kubaha impamvu yo gushaka kugaruka.Ibirimo bishya nigisubizo.

Komeza gushya hamwe namakuru agezweho ya buri munsi.Shaka abantu bose mumuryango gutanga umusanzu kugirango ugire ibintu bihagije.Urashobora gushiramo amakuru n'ibigezweho bijyanye n'inganda zawe hamwe nabakiriya bawe.Ongeraho ibintu bishimishije nabyo - amafoto akwiye yo muri picnic ya sosiyete cyangwa antikike yakazi.Kandi, saba abakiriya bubu kugirango bongere kubirimo.Reka bavuge inkuru z'uburyo bakoresha ibicuruzwa byawe cyangwa uburyo serivisi yagize ingaruka kubucuruzi bwabo cyangwa mubuzima bwabo.

Sezeranya ibintu bishya, bifite agaciro, kandi ubitange.Abashyitsi bazagaruka kugeza baguze.

4. Shyira kurupapuro rwiburyo

Ntabwo buri mushyitsi ari kurupapuro rwawe.Nukuri, ibyo bibaha incamake yuwo uriwe nicyo ukora.Ariko kugirango ushishikarize abashyitsi, ugomba kubabona neza kubyo bashaka kubona.

Aho bagwa biterwa nuburyo ubakurura kurubuga rwawe.Waba ukoresha ubukangurambaga kuri buri kanda, kwamamaza, imbuga nkoranyambaga cyangwa kwibanda ku gushakisha moteri ishakisha (SEO), urashaka ko abantu wibandaho bagera kuri page izabahuza cyane.

Kurugero, niba ukwirakwiza ibice byimodoka, kandi ukaba ufite amatangazo agenewe abashoferi ba SUV, urashaka ko bagwa kurupapuro rwibicuruzwa byihariye bya SUV - ntabwo urupapuro rwurugo rwawe rutambutsa ibice bya moto, romoruki yimodoka, sedan na SUV.

5. Gupima

Kimwe nikintu cyose mubucuruzi, urashaka gupima urubuga rwimikorere nibikorwa kugirango umenye neza ko imbaraga zawe - kandi zizaba - zibanze neza.Urashobora kwinjizamo igikoresho nka Google Analytics ku giciro gito cyangwa nta kiguzi hanyuma ugapima traffic hanyuma ukareba icyo abashyitsi bakora - nko kwiga impapuro aho abashyitsi batinda cyane cyangwa bakareka byinshi.Noneho urashobora guhitamo neza.

Gukoporora kubikoresho bya interineti