Ibigo byinshi B2B ntabwo biha abakiriya inguzanyo ya digitale ikwiye - kandi uburambe bwabakiriya bushobora kubabaza.

Abakiriya bazi neza niba ari B2B cyangwa B2C.Bose bakora ubushakashatsi kumurongo mbere yo kugura.Bose bashakisha ibisubizo kumurongo mbere yo kubaza.Bose bagerageza gukemura ibibazo kumurongo mbere yo kwitotomba.

Kandi abakiriya benshi B2B ntibabona icyo bashaka.

Kudakomeza umuvuduko

Mubyukuri, 97% byabakiriya babigize umwuga batekereza ko ibyakozwe nabakoresha - nkibisobanuro byurungano hamwe nibiganiro byamatsinda - byizewe kuruta amakuru isosiyete ishyira hanze.Nyamara, ibigo byinshi B2B ntabwo bitanga ibikoresho kumurongo kugirango abakiriya bashobore gusabana.Kandi bamwe mubabikora, ntibagendana na bagenzi babo B2C.

Umuyoboro wa B2B ntushobora gukora neza nka B2C.Mu mpamvu: Ntabwo gusa abakiriya benshi batanga umusanzu.Urwego rwabakiriya ninyungu nubuhanga kubicuruzwa B2C na B2B biratandukanye cyane.Ubushake bwa B2B busanzwe bukora neza kuruta B2C - erega, imipira hamwe nububiko bwibicu ntibikunda gutera amarangamutima nkaya tacos nijoro ndetse nimpapuro zumusarani.

Kuri B2Bs, abakiriya mubisanzwe bakeneye amakuru ya tekiniki, ntabwo ari anekdot.Bakeneye ibisubizo byumwuga kuruta gusabana.Bakeneye ibyiringiro kuruta umubano.

Nigute B2B ishobora kubaka no kubungabunga umuyoboro wa interineti kubakiriya bongerera uburambe hamwe nisosiyete?

Icyambere, ntugerageze kwigana uburambe bwa B2C kumurongo.Ahubwo, iyubake ishingiye kubintu bitatu byingenzi bigaragara bihoraho mumashyirahamwe B2B afite imiyoboro myiza kumurongo:

1. Icyubahiro

Ababigize umwuga bitabira kumurongo kumurongo kubwimpamvu zitandukanye nabaguzi.Bakora cyane kuko umuyoboro ufasha kubakayaboicyubahiro mumuryango munini wabigize umwuga.Abaguzi bakunze gutwarwa cyane nisano rusange.

Abakoresha B2B bareba kwiga, gusangira ndetse rimwe na rimwe bakunguka inyungu zumwuga kubera kuba igice cyibikorwa byumuryango wa interineti.Abakoresha B2C ntabwo bashishikajwe nuburezi.

Kurugero, abashakashatsi basangiye intsinzi: Isosiyete nini ya software yo mubudage yabonye gusimbuka cyane mubikorwa byabakoresha.Abakoresha bahaye bagenzi babo amanota yo gushimira ibintu byiza nubushishozi.Abakiriya bamwe bagiye bandika izo ngingo mubisabwa akazi muruganda.

2. Ingingo zitandukanye

B2B ibigo bifite umuryango ukomeye kumurongo bitanga ibintu byinshi.Ntabwo bibanda gusa kubicuruzwa byabo cyangwa serivisi.Harimo ubushakashatsi, impapuro zera no gutanga ibisobanuro kubintu bijyanye nubucuruzi bwabakiriya babo.

Kurugero, utanga software afite abakoresha barenga miriyoni ebyiri bakoresha, ahanini bunguka mukwemerera abakoresha kwagura ingingo zirenze ibyo sosiyete yasanze ishimishije.Abakiriya bakoresha urubuga kugirango basangire amakuru ashishikaje kandi abafasha.

Abashakashatsi bavuga ko umuryango wa B2B mwiza kuri interineti utuma abakiriya bagenzura.

3. Fungura

Hanyuma, imiyoboro ikomeye ya B2B ya digitale ntabwo ihagarara wenyine.Bafatanya kandi bagahuza nandi mashyirahamwe nimbuga kugirango ibyabo bikomere kandi bigirire akamaro abakiriya.

Kurugero, sisitemu yubwikorezi bwiburayi yafatanije nibyabaye, imbuga zakazi n’amashyirahamwe y’inganda kugirango bongere ububiko bw’ibibazo, bashyira hamwe ihuriro rikuru ry’umuntu wese ubifitemo uruhare cyangwa ushishikajwe n’inganda zitwara abantu.Abafatanyabikorwa bakomeza “inzugi zimbere” (imiyoboro yabo cyangwa urupapuro rwibibazo bisa nkibihuye nimbuga zabo), ariko amakuru inyuma yumuryango ahujwe nabafatanyabikorwa bose.Yafashije sisitemu yo gutwara abantu kuzamura 35%.Ubu barabona kandi basubiza ibibazo byinshi kuruta mbere hose.

Ibikoresho: Byakuwe kuri enterineti