Kwamamaza no gutanga serivisi kumpande zinyuranye zamaboko menshi yuburambe bwabakiriya: kugurisha.Niba bombi bakoranye byimazeyo, barashobora gutwara abakiriya kunyurwa kurwego rwo hejuru.

Ibigo byinshi bireka Marketing ikora ibyayo kugirango izane imbere.Noneho Service ikora uruhare rwayo kugirango abakiriya bishimye kandi badahemuka.

Abashakashatsi bo muri Salesforce, baherutse gusohora ku nshuro ya gatanu ya Leta y’Ubucuruzi, bagize bati: "Iyo tumaze kubonwa nk'amashami adafitanye isano ku mpande zinyuranye z’ibicuruzwa, nta kimenyetso cyerekana ko amatsinda yo kwamamaza no gutanga serivisi ku bakiriya akora nko kwagurana."Ati: "Icyakora, guhuza ibicuruzwa no guhuza serivisi bitaragera ku rwego rwo hejuru."

Ibyo biterwa nuko ibigo byinshi bihuza Kwamamaza no kugurisha, no kugurisha serivisi.Kubishyira hamwe muburyo butaziguye birashobora gutanga umusaruro.

Hano hari ibintu bine aho Kwamamaza na Serivisi bishobora gukorera hamwe kugirango tunoze ubunararibonye bwabakiriya:

1.Gufatanya ku mbuga nkoranyambaga

Ubushakashatsi bwa Salesforce bwerekanye ko hafi bibiri bya gatatu by'amakipe akora neza kurusha ayandi akorana na serivisi zabakiriya mu gucunga imbuga nkoranyambaga.Ibyo bivuze ko basangiye inshingano zo gukora ibirimo no gusubiza ibibazo byabakiriya, impungenge no gutaka.

Kubwawe: Shiraho itsinda ryabacuruzi nibyiza bya serivise kugirango bakorere hamwe kurubuga rusange.Ibyiza bya serivisi, bitabira abakiriya umunsi wose, burimunsi bazagira ibitekerezo kubyo abakiriya bakeneye bakeneye bishingiye kubibazo nibibazo bumva.Abacuruzi barashaka kumenyesha ibyiza bya serivise kumenya ibikubiyemo bateganya gushyira mubikorwa, reps rero irahugurwa kandi yiteguye gusubiza ubukangurambaga ubwo aribwo bwose.

2. Guhagarika ubutumwa mugihe havutse ibibazo

Hafi ya 35% byabacuruzi bahagarika ubutumwa kubakiriya bafite ibibazo bifunguye, bikomeje kandi bakorana na Service.Abo bakiriya basanzwe bafite ibyago.Kubona ubutumwa bwo kwamamaza mugihe bababaye birashobora kubabaza cyane - no kubatera kugenda.

Kuri wewe: Serivisi irashaka gusangira urutonde burimunsi - cyangwa inshuro nyinshi kumunsi ukurikije ibyo umukiriya wawe akeneye - kubakiriya bafite ibibazo bifunguye.Kwamamaza birashaka gukuramo amazina yabo no kuvugana mubutumwa bwo kwamamaza kumiyoboro yose kugeza Serivisi yemeje ko ibibazo byakemuwe.

3. Fungura amakuru

Amatsinda menshi yo kwamamaza no gutanga serivisi akora muri silos, kubika amakuru yabo no kuyakoresha mubipimo byimbere hamwe na gahunda yo kunoza.Salesforce yasanze hafi 55% byabacuruzi nibyiza bya serivise basangira amakuru kumugaragaro kandi byoroshye.

Kuri wewe: Kwamamaza na Serivisi bizashaka kwicara hamwe mbere kugirango dusangire ubwoko bwose bwamakuru bakusanya kandi bakoresha.Noneho buri shami rishobora guhitamo ibizaba bifite agaciro kuri bo, birinda amakuru arenze urugero kandi bakamenya ko bashobora guhamagara nyuma.Byongeye, bazashaka kumenya uburyo bifuza kwakira amakuru nicyo bateganya kubikora.

4. Ishyirireho intego rusange

Hafi ya kimwe cya kabiri cyamatsinda yo kwamamaza no gutanga serivise basangiye intego hamwe na metrics, ibyo bigatuma akenshi biruka mubyerekezo bitandukanye kandi bigatanga umwanya mubibazo muburambe bwabakiriya.

Kuri wewe: Mugihe gusangira amakuru, guhuza ubutumwa hamwe no gusangira imbuga nkoranyambaga bigenda bitera imbere, Kwamamaza no gutanga serivisi bizashaka gufatanya kwishyiriraho intego zishingiye ku guhaza abakiriya no kubika.

Gukoporora kubikoresho bya interineti