Muri iki gihe cyubucuruzi, gukomeza ubucuruzi gutera imbere no guhatanira umwanya wisi ntabwo byoroshye.Isi nisoko ryanyu, kandi ubucuruzi nubucuruzi mpuzamahanga ni amahirwe ashimishije yorohereza kwinjira muri iri soko.

Waba uri umushinga muto cyangwa miliyoni yinganda zikora inganda, ubucuruzi nubucuruzi mpuzamahanga ninzira nziza yo kubona abakiriya bashya no kubona inyungu nini, ariko umuvuduko wamarushanwa uriyongera cyane.Ibigo bishishikajwe nubucuruzi mpuzamahanga bigomba nibura kuba byiza nka - cyangwa nibyiza, biruta - abanywanyi babo.

Nubwo hari ibintu byinshi bigira ingaruka kumikorere no mubikorwa byubucuruzi bwawe, bimwe muribi bifite ingaruka zikomeye.Reka dusesengure ibi bintu umwe umwe.

1. Ingamba n'amayeri

Nkuko mubibona kuriyi mvugo ishaje, hatabayeho ingamba nubuhanga ntibishoboka gutsinda.Ubucuruzi mpuzamahanga nuburyo bworoshye mugihe ingamba nuburyo bukoreshwa neza hamwe.Mugihe ibi bishobora kugora ubucuruzi buciriritse, guhuza ibi bintu byombi nikintu cyingenzi mubucuruzi mpuzamahanga bwatsinze.Niba ushoboye kwinjiza ingamba zawe mumayeri yawe, byanze bikunze kuri wewe (cyangwa kubucuruzi ubwo aribwo bwose) kugirango ubone intsinzi irambye.

Hariho ingamba ebyiri zingenzi zo kubona ubucuruzi mpuzamahanga no gutsinda mubucuruzi mpuzamahanga:

• gusobanura no kwibanda kubakiriya beza, kandi
• gushaka inzira yo gutandukanya ubucuruzi.

Muri icyo gihe, amayeri agomba kumenyekana neza kugirango ugere ku ngamba zawe.Kurugero, amwe mumayeri ashobora kwinjizwa mubikorwa byawe yaba:

• gutandukanya ibicuruzwa byawe mpuzamahanga nigurisha ryimbere mu gihugu,
• gukoresha igiciro cyiza, kandi
• gukoresha ibicuruzwa byoherezwa mu buryo butaziguye nk'inzira yo kwinjira ku isoko.

2. Icyifuzo cyabakiriya - Urutonde rwuzuye

Mu rugendo mpuzamahanga rw’ubucuruzi, ibintu byose bigomba kuba bitunganye;cyane cyane gahunda.Nyuma ya byose, abakiriya bategereje ibicuruzwa byiza.Muyandi magambo, uwatumije mu mahanga afite uburenganzira kuriicyifuzoiibicuruzwa byiza muriingano ikwiye Kuva i Iburyo Kuri Kuriaho uganamuriimiterere iboneyekuriiigihe gikwiye hamwe na Inyandiko ku giciro gikwiye.

Isosiyete ihora ihitamo gukora ubucuruzi nimiryango ikora ibikorwa neza buri gihe.Kubera iyo mpamvu, ugomba gushobora gutanga ibicuruzwa no gukora ibicuruzwa neza buri gihe kandi ukita cyane kubisabwa.Bitabaye ibyo, urashobora gutakaza abakiriya bawe.

3. Irushanwa ku Isoko

Muri iki gihe ubucuruzi bushingiye ku bucuruzi burakaze, kandi ugomba gushikama mu ntambara yo kuganira ku biciro.Ntushobora kwishingikiriza ku mahirwe.Intsinzi ntabwo ije igusanga gusa: ugomba gusohoka ukayibona.

Ningamba, ibigo bigomba kugira intego nigihe kirekire cyangwa intego ndende nintego zituma isoko ryinjira.Ukurikije urwego rwamarushanwa kumasoko yagenewe, abatumiza ibicuruzwa cyangwa abatumiza ibicuruzwa hanze bagomba guhitamo ingamba zihariye kuri buri soko rigamije.

4. Wubake Kumurongo

Ntakibazo cyaba ibicuruzwa cyangwa serivise urimo kwamamaza cyangwa kugurisha, kuba uri kumurongo nurufunguzo rwo gutsinda mugushakisha abakiriya mpuzamahanga.

Buri bucuruzi bugomba kureba ishusho yabo kumurongo nkibikorwa bikomeza.Hano haribikoresho byinshi nibikoresho byubaka mukubaho kumurongo.Nubwo kubaka urubuga nintambwe yambere yo kugaragara neza kumurongo hamwe nishusho yikimenyetso, ibindi bikoresho bifasha nabyo birashobora kuba ingirakamaro cyane.Ibikoresho nkimbuga nkoranyambaga, blog no kwamamaza imeri, B2B, B2C nubuyobozi bwa interineti, kuvuga amazina make, birashobora kugufasha gukurikirana neza ibivugwa kuri sosiyete yawe, isoko, umunywanyi hamwe nabakiriya bawe.

5. Kora Umwirondoro Wabicanyi

Niba ishyirahamwe ryanyu rifite urubuga, noneho birashoboka cyane kubona ibyifuzo byinshi byo kohereza amagambo.Ku giti cyanjye, ntabwo ntekereza ko ufite umwanya uhagije wo gusuzuma ibyifuzo byose wakiriye umwe umwe;tutibagiwe ko inshuro nyinshi ibyifuzo urimo kubona atari byiza kandi bisobanutse nkuko ubyifuza, kandi birashobora guta igihe mugihe ugerageza gushaka abakiriya mumikino mpuzamahanga.

Mugukora umwirondoro mwiza wikigo, urashobora gufasha abakiriya bawe gusobanukirwa neza intego zawe, kimwe no kugira igitekerezo gisobanutse kubicuruzwa cyangwa serivisi ugerageza kuzamura.Numwanya mwiza wo kwerekana aho ibyiza byawe byo guhatanira biri bidatakaje umwanya wawe.

6. Ibitekerezo byanyuma

Mu gusoza, burigihe mvuga ko ubucuruzi nubucuruzi mpuzamahanga byoroshye, ariko byoroshye ntibisobanura byoroshye.Bisaba ubuhanga nakazi gakomeye kugirango ugire icyo ugeraho.Niba wibanze 100% byimbaraga zawe mugushiraho ishusho isobanutse yintego zawe, byanze bikunze ubucuruzi bwawe buzagenda neza murwego rwisi.

Gukoporora kubikoresho bya interineti