Umuntu umwe kumurongo?Mubice byimpapuro nububiko, ubucuruzi bumwe - cyane cyane abadandaza bato n'abaciriritse - ntibufite.Ariko amaduka y'urubuga ntabwo atanga amasoko mashya yinjiza gusa, arashobora no gushyirwaho byoroshye kuruta uko abantu benshi babitekereza.

Ibikoresho byubuhanzi, amaposita, impapuro zidasanzwe cyangwa amakarita yo kubasuhuza - hamwe nibicuruzwa bikurura abantu hamwe nimpano zitandukanye, urwego rwimpapuro nububiko byateganijwe mbere yo kugurisha kumurongo.Nuburyo bunoze bwibicuruzwa bikenerwa kurubuga kandi bigurishwa neza.Nyamara, abadandaza benshi, cyane cyane imishinga mito n'iciriritse, birinda gutangiza iduka rya interineti.

Ubushakashatsi bwakozwe n'ikigo cya E-Ubucuruzi mu kigo cy’ubushakashatsi ku bucuruzi (IFH) i Cologne, bwerekana ko umunani ku icumi bacuruza impapuro n’ibicuruzwa by’ibicuruzwa babajijwe badafite iduka ryabo bwite mu 2014.

Impamvu zabyo ziratandukanye.Bamwe baracyafite ubwoba bwo gutera intambwe yo kugurisha amatafari n'amatafari mu bucuruzi bwa digitale.Abandi batinya imbaraga zo kuyobora iduka ryawe rya interineti rizana, uhereye kumafaranga yinyongera ukageza kuri IT kumenya-uko bisabwa.

Umwaka wanyuma wa COVID-19 ifunga cyane cyane, nubwo, yerekanye uburyo amahitamo yo kugura digitale ashobora gufasha nkubundi buryo.Interineti itanga uburyo bwinshi bwo gutangiza iduka ryawe ryiza kumurongo.

Gutunga iduka kumurongo hamwe nurubuga

Mubisanzwe, birashoboka gushiraho urubuga rufite iduka rya interineti.Ibi bitanga ubworoherane nubwisanzure bwo gushushanya.Hamwe nibikoresho nka Wix cyangwa WordPress, birashoboka muri iki gihe gushiraho urubuga rwumwuga byoroshye, nubwo udafite ubumenyi bwinshi kuri IT.Gushiraho ibintu byinshi bigoye, nubwo, nkibikorwa byo kwishyura cyangwa GDPR n'amabwiriza, birashobora kuba byiza gushora umwuga wo gufasha.

Ibyiza:

• Shiraho iduka neza uko ubitekereza
• Urutonde rwiza kuri moteri zishakisha (nuko rero traffic nyinshi no guhinduka neza)
• Nta komisiyo yishyuye

Ibibi:

• Igiciro kinini nibisobanuro byigihe
• Irasaba ibikorwa byo kwamamaza no kwamamaza buri gihe

Ba umugurisha mumaduka asanzwe kumurongo

Niba ufite urubuga rwawe rusa nkimbaraga nyinshi, ubundi buryo kubacuruza impapuro nogucuruza ibikoresho ni kugurisha ibicuruzwa byabo binyuze mumasoko manini yo guhaha nka Amazon cyangwa Etsy.Ibi birashobora kugenda neza.Izi portal zombi zanditseho ibicuruzwa byinjiye muri 2020, biza kumubare wabantu benshi bakunda kugura kumurongo.

Ibyiza:

• Nta bumenyi bwa IT bukenewe
• Guhora uhari kumurongo uzwi
• Birashoboka kugira itumanaho ritaziguye nabakiriya

Ibibi:

• Urwego rwo hejuru rwo guhatana
• Komisiyo ishinzwe kwishyuza

Ubundi buryo bwo kugurisha kumurongo uzwi cyane birashobora no kuba ufite iduka kurubuga rusange nka Facebook cyangwa Pinterest.Mugusubiza ikiguzi giciriritse hamwe nigihe kigaragara, ibi bitanga amahirwe yo gushakisha mumatsinda mashya no kongera amafaranga yinjira.

Sisitemu yo guhaha muri koperative

Kubagize amatsinda ya koperative, hari nuburyo bwo gukoresha sisitemu yububiko bwamakoperative yinganda nka Sonnenecken, Duo cyangwa Büroring, kuvuga ingero nke gusa.Ibi byemerera abadandaza guhuza na sisitemu yububiko bwa interineti cyangwa kubaha inkunga yo kubaka iduka ryabo rya interineti.Mugihe winjiye mumatsinda ya koperative, urashobora kandi kungukirwa nizindi serivisi, nko gufasha mukwamamaza no kwamamaza hamwe na sisitemu yo kwishyuza byoroshye, hamwe ninama n'amahugurwa.

Ibindi byiza:

• Serivise yuzuye
• Urusobe rwihariye rwinganda hamwe nubumenyi bwimbere
• Amafaranga make / imbaraga

Ibibi:

• Ibicuruzwa byawe biragereranywa neza nabanywanyi
• Umwanya muto wo gushushanya kuboneka kumurongo

Gutunga iduka kumurongo nkibisanzwe

Utitaye ku kuba wahisemo urubuga cyangwa isoko rya koperative, kugira umurongo wa interineti biragenda birushaho kuba ingenzi kubacuruza impapuro n’amaposita nabo, haba muri serivisi zabakiriya ninjiza.

Kubaka iduka kumurongo ntibikeneye gushiramo imbaraga nimbaraga nyinshi kandi hariho inzira zitandukanye, kuburyo ubucuruzi bushobora guhitamo amahitamo abereye ibyiza.

Ibikoresho: Byakuwe kuri enterineti