Kwamamaza aho bigurishwa (POS) nimwe mubintu byingenzi ufite mugutezimbere intsinzi yubucuruzi bwawe.Gukomeza gukoresha digitale bivuze ko mugihe utegura ibitekerezo byingamba zawe za POS, ntugomba gusa gutekereza kububiko bwawe bwumubiri, ugomba no kubishushanya kumurongo wihuta wihuta kumurongo.

Kongera amafaranga binyuze mumasoko yo kugurisha

Ibitangwa ku isoko ni byinshi.Gusa kugira ibicuruzwa byiza kubiciro byiza ntibikiri bihagije kugirango ushishikarize abakiriya kugura.Nigute abadandaza bashobora kwitandukanya nabantu no kongera amafaranga?Aha niho bita point de sale marketing igurishwa.Isoko rya POS risobanura igenamigambi nogushyira mubikorwa ingamba ziteza imbere kugurisha, kumvisha abakiriya ibicuruzwa kandi bigomba, mubihe byiza, biganisha ku kugurisha (no kugura impulse).Urugero ruzwi cyane rwuburyo uburyo bwo kugenzura butunganijwe.Guhagarara kumurongo kuri cheque, abakiriya bazishimira kureka amaso yabo azerera.Shokora ya shokora, guhekenya amenyo, bateri nibindi bigura impulse biradusimbukira hejuru yikibanza bikarangirira ku mukandara wa convoyeur utabanje kubitekerezaho.Nubwo ibintu byihariye bitaba byinjiza byinshi, igitekerezo gikora neza kurwego runini.Agace ka cheque mububiko bw'ibiribwa, mugihe gafata kimwe gusa kwijana ryibicuruzwa, birashobora kubyara abagera kuri 5%.

Ingingo yo kugurisha ntabwo igenewe amatafari n'amatafari gusa, nubwo - irashobora no gushyirwa mubikorwa kumurongo.Mugihe mugihe e-ubucuruzi bwinjira bwiyongera, ni ikintu gisabwa byihutirwa.Byiza, byombi kugurisha ibidukikije byahuzwa bityo buri kimwe cyakora nkicyuzuzo cyuzuye mubindi.

Shyira mubikorwa POS mubucuruzi bwawe hamwe nizi nama 5

1. Koresha icyerekezo cyawe

Mbere yuko abaguzi baba abakiriya, bakeneye kubanza kumenya ibikorwa byawe nibyo utanga.Menya neza ko ushyira mubikorwa ingamba zo kwamamaza buri gihe bishoboka hanze yububiko bwawe kugirango ubimenye kandi urebe neza ko werekana ibicuruzwa byawe mububiko bwawe muburyo bushimisha abakiriya.Ingamba zishobora kongera inyungu mubucuruzi bwawe zirimo, urugero:

• Mu iduka ricuruza:gushushanya idirishya ryamaduka, ibyapa byamamaza no kwamamaza hanze, A-ikibaho kuri kaburimbo, kumanika hejuru, kwerekana, ibyapa hasi, adverts kuri trolleys cyangwa ibiseke
• Amaduka yo kumurongo:urutonde rwibicuruzwa bya digitale, pop-up Windows hamwe nibitekerezo byamamaza, banneri yamamaza, imenyesha rya mobile

2. Menya neza ko ufite imiterere isobanutse

Imiterere isobanutse mubyumba byo kugurisha izerekeza abakiriya no kubafasha kubona inzira zabo mubicuruzwa byawe.Ingamba ushobora gukoresha kugirango uyobore abakiriya bawe binyuze mu kugurisha muburyo bwiza harimo:

• Mu iduka: ibyapa n'ibirango, kwerekana ibicuruzwa bihoraho ukurikije amatsinda y'ibicuruzwa, iyerekanwa rya kabiri muri zone yuburambe cyangwa kuri cheque ubwayo
• Amaduka yo kumurongo:gushakisha no kuyungurura imikorere, gutondekanya menu kugendana, kwerekana ibicuruzwa bisa cyangwa bishimagiza, ibisobanuro birambuye byibicuruzwa, kureba byihuse, gusubiramo ibicuruzwa

3. Shiraho umwuka mwiza

Icyiza cyiza mumaduka cyangwa kurubuga rwawe bizatuma umukiriya yifuza kumarayo aho kureba ibicuruzwa byawe.Nuburyo bushimishije ukora uburambe bwo guhaha muri rusange, birashoboka cyane ko bakugura.Ntukarebe gusa iduka ryawe ukurikije uko umucuruzi abitekereza, tekereza muburyo bwo kugurisha mbere na mbere uhereye kumuguzi.Bimwe mubyo ushobora guhindura kugirango utezimbere ikirere cyo guhaha harimo:

• Mu iduka ricuruza:gushushanya isura yo hanze, kuvugurura igishushanyo mbonera, gukora igitekerezo cyamabara, gutondekanya igurisha, gushushanya ahacururizwa, guhuza amatara, gucuranga umuziki
• Amaduka yo kumurongo:Urubuga rushimishije cyangwa urubuga, igishushanyo mbonera cyabakoresha, uburyo bworoshye bwo kugurisha, guhitamo uburyo butandukanye bwo kwishyura, igihe cyo kwishura vuba, amafoto na videwo yo mu rwego rwohejuru, byateguwe neza kubikoresho bigendanwa, ibirango byiza na seritifika.

4. Kora uburambe hafi yibicuruzwa byawe

Abakiriya bakunda kwibonera ibintu kandi biteguye gukoresha amafaranga menshi mubisubizo.Koresha neza ubu bumenyi kandi ubukoreshe kwishora mubuhanga.Nyuma ya byose, ibi nibyo aribyo rwose urimo ugerageza kuva mubicuruzwa byo kugurisha.Mugushushanya ibikorwa byawe byo kugurisha hafi yuburambe, urashobora guhanga nkuko ubishaka.Ishoramari rito ryigihe nigihe kinini birahagije kugirango utere ibitekerezo nibitekerezo kandi ukangure ibikenewe bishya mubakiriya.Ingero zimwe ibitekerezo byo kuzamura ibicuruzwa ni:

• Mu iduka ricuruza:imyiyerekano nzima, ibikorwa byamaboko, amahugurwa kumutwe wihariye, gutanga amabwiriza yo gukora-wenyine (DIY), ibyitegererezo byibicuruzwa, uburyohe, gukina, gukoresha, ibintu byukuri cyangwa byongerewe ukuri
• Amaduka yo kumurongo:urubuga rwabakiriya, amahugurwa yibikorwa, blog ifite ibitekerezo bya DIY, guhamagarira ibikorwa, gutanga ibikoresho byubusa byo gutunganya ibicuruzwa

5. Shiraho uburyo bwo gushimangira ibiciro bya bundle no kugabanyirizwa

Ingamba zo kwamamaza nkibintu ntibikwiye kuri buri gicuruzwa.Fata ibintu bikoreshwa, kurugero, bitarenze kugura amarangamutima kubakiriya.Ibi bigurisha neza ukoresheje uburyo bwo kugabanura ibiciro nkubukangurambaga bwo kugabanya ibintu bifitanye isano nikintu runaka cyangwa bikubiyemo guhuza ibintu birenze kimwe binyuze kugurisha cyangwa kugurisha.

Izi ngamba zombi zirakwiriye kuri POS no kumaduka yo kumurongo.Ingero zirimo: ubukangurambaga bwo kugabanya hamwe na kode kumatsinda amwe yibicuruzwa cyangwa bikurikizwa hejuru yagaciro runaka kugura, iherezo ryumurongo cyangwa iherezo ryigihe cyo kugurisha ibicuruzwa, ibicuruzwa byinshi hamwe nibisabwa-kugura, kimwe no kongera ibicuruzwa kuri ibice by'ibikoresho n'ibikoresho.

Hamwe nimpinduka nke gusa, ibitekerezo bimwe byo guhanga hamwe no kumva neza mugihe gikwiye, ingingo yo kugurisha ingamba zo kwamamaza zishobora gushyirwa mubikorwa kandi bikagira uruhare mugutsinda kwawe.Icyangombwa ni ugukomeza gushakisha ubushobozi buri gihe hanyuma ugafata ingamba zo kubishyira mubikorwa - haba kumurongo ndetse no kumurongo.

Ibikoresho: Byakuwe kuri enterineti