Benshi muritwe dukoresha moteri zishakisha kugirango tubone urubuga ruzafasha mubibazo runaka cyangwa gutanga ibicuruzwa dushaka.Niyo mpamvu ari ngombwa cyane kurubuga kugera kumurongo mwiza wubushakashatsi.Usibye gushakisha moteri ishakisha (SEO), ingamba zo gushakisha kama, hariho na SEA.Soma hano kugirango umenye icyo ibi bivuze.
Inyanja ni iki?
SEA bisobanura kwamamaza moteri ishakisha, nuburyo bwo kwamamaza moteri ishakisha.Mubisanzwe bikubiyemo gushyira amatangazo yamamaza hejuru, hepfo cyangwa kuruhande rwibisubizo byubushakashatsi kuri Google, Bing, Yahoo nibindi nkibyo.Erekana banneri kurubuga rwabandi bantu nabo bagwa munsi ya SEA.Abakoresha urubuga benshi bakoresha Google Amatangazo kubwibyo Google yiganje ku isoko rya moteri ishakisha.
SEA na SEO bitandukaniye he?
Imwe muntandukaniro nini hagati ya SEA na SEO nuko abamamaza buri gihe bagomba kwishyura SEA.Kubwibyo, gushakisha moteri ishakisha ibyerekeye ingamba zigihe gito.Isosiyete ihitamo mbere yijambo ryibanze rigomba gukurura amatangazo yamamaza.
Ku rundi ruhande, SEO, ni ingamba z'igihe kirekire ibi byibanda ku bikubiye mu gushakisha kama no kugera ku ntera nziza ishoboka mu bisubizo bya moteri ishakisha.Shakisha moteri algorithms igereranya umukoresha-urugwiro rwurubuga, kurugero.
Nigute SEA ikora?
Byibanze, SEA ikubiyemo intego zijambo ryibanze.Ibi bivuze ko abakoresha urubuga bagena hakiri kare ijambo ryibanze cyangwa ijambo ryibanze guhuza amatangazo yabo agomba kugaragara.
Mugihe umukiriya ashobora kuba akanda kumatangazo hanyuma akajyanwa kurupapuro rusabwa, umuyobozi wurubuga (hamwe nuwamamaza muriki gihe) arishyura.Nta kiguzi cyo kwerekana gusa iyamamaza.Ahubwo, ikiguzi kuri Kanda (CPC) ikoreshwa.
Hamwe na CPC, irushanwa ryinshi ryijambo ryibanze, niko hejuru yo gukanda.Kuri buri cyifuzo cyo gushakisha, moteri yishakisha igereranya CPC nubwiza bwijambo ryibanze nandi matangazo yose.Umubare ntarengwa wa CPC n'amanota meza noneho bigwizwa hamwe muri cyamunara.Amatangazo afite amanota menshi (urwego rwamamaza) agaragara hejuru yamamaza.
Usibye gushyira mubyukuri iyamamaza, ariko, SEA isaba kwitegura no gukurikirana.Kurugero, ibyanditswe bigomba gutegurwa no gutezimbere, ingengo yimari yagenwe, imipaka yakarere ishyirwaho hamwe nimpapuro zimanuka zakozwe.Niba kandi amatangazo yashyizwe adakora nkuko byateganijwe, intambwe zose zigomba gusubirwamo.
Ni izihe nyungu zo mu nyanja?
SEA muri rusange nuburyo bwo gukurura kwamamaza.Abashobora kuba abakiriya bakururwa binyuze mumatangazo yamamaza, kurugero, mukwiyambaza ibyo bakeneye.Ibi biha SEA inyungu zingenzi kurenza ubundi buryo bwo kwamamaza: abakiriya ntibahita barakara kandi bafite ubushake bwo gukanda kure.Nkuko amatangazo yerekanwe biterwa nijambo ryibanze, umukiriya arashobora kubona igisubizo kiboneye kurubuga rwazamuwe.
Shakisha moteri yamamaza kandi byorohereza abamamaza gupima no gusesengura intsinzi no gukora iterambere aho bikenewe.Usibye kuba ufite uburyo bwihuse bwo kubona amakuru kubitsinzi bigaragara, abamamaza bagera kubintu bikomeye kandi byemerwa cyane mubakiriya.
Ninde ukwiye gukoresha inyanja?
Ingano yisosiyete muri rusange ntabwo ari ikintu cyiza cyo gutsinda ubukangurambaga bwa SEA.Nyuma ya byose, SEA itanga amahirwe menshi kurubuga rufite ibintu byihariye.Urebye uko moteri ishakisha yamamaza ikora, ikiguzi kuri kanda yamamaza kigenwa namarushanwa, mubindi.Kubwibyo, amatangazo ku ngingo nziza arashobora gushyirwa bihendutse kuri moteri zishakisha bitewe nijambo ryibanze.
Iyo abadandaza cyangwa ababikora mu mpapuro n’inganda zitangira gukoresha SEA, ikintu cyingenzi ugomba kwibuka ni uko kwamamaza moteri ishakisha bigomba kwibanda aho hari inyungu zunguka, cyane cyane mu ntangiriro.Kurugero, bafite amahitamo yo kubanza kugabanya kwamamaza kubicuruzwa byabo cyangwa serivisi zabo.
Ibikoresho: Byakuwe kuri enterineti
Igihe cyo kohereza: Jun-08-2022
