Mugihe ushaka ko abakiriya bibuka ubutumwa bwawe, ugomba kuba umunyabwenge?

Nukuri, ibitekerezo byubwenge, jingles hamwe ninteruro zifatika bikurura amarangamutima yabakiriya.Ariko niba ubutumwa muburambe bwabakiriya bawe busobanutse, biroroshye kwibuka.

None ni ikihe kintu cyiza kuruta?

Dianna Booher, impuguke mu kwandika akaba n'umwanditsi w'iki kindi navuga, agira ati: “Nube umunyabwenge kandi usobanutse igihe ubishoboye.”“Niba udashobora gucunga byombi, ibagirwa ubwenge.”

Kuki imirimo isobanutse

Umurongo w'urufatiro: Biragaragara ko bigomba kuba imbaraga zitera ubutumwa bwo kwamamaza ushaka kwerekana hamwe nuburambe bwabakiriya ushaka gukora.

Dore impamvu:

1 Kugaragara byubaka icyizere.Abakiriya ntibazemera, kwemeza, kugura cyangwa gutanga inama ikintu cyose batumva neza.Ubutumwa budasobanutse, budasobanutse cyangwa budasobanutse buza nkaho butizewe, kandi ubwo ntabwo aribwo buryo bwo gutangira uburambe bwabakiriya.

2 Ijambo ryibanze gushakisha amagambo asobanutse.Abantu bavuga, gutekereza no gushakisha hamwe nururimi rutaziguye.Iyo bakoresheje Google kugirango babone ibicuruzwa, igisubizo cyangwa serivisi, ntabwo bandika amagambo yubwenge.Booher atanga uru rugero: Niba umuntu ahangayikishijwe no kugabanya cholesterol, ashobora kwandika "uburyo bwo kugabanya cholesterol" cyangwa "kurya kugirango ugabanye cholesterol," ntabwo "akira cyangwa ngo abyibushye."

3 Abantu ntibakunda gutungurwa nabi.Ubutumwa bwubwenge burashobora kugushikana.Amagambo meza ashobora gusobanura ibicuruzwa cyangwa serivisi muburyo butandukanye nukuri.Noneho abakiriya ntibabona ibyo bategereje iyo bafunguye cyangwa babibonye.

Uburyo bwo gusobanuka

Ubu buryo butanu bwagaragaye buzagufasha gukomeza ubutumwa ubwo aribwo bwose bwo kwamamaza:

1 Wibande kubantu ukurikirana.Menya ubwoko bwumuntu ushaka gusoma no kumva ubutumwa bwawe.Sobanura ibintu byose bigira ingaruka muburyo bwabo bwo kugura - imyaka, amafaranga yinjiza, imibereho, umwuga, ibyo akunda, ingeso, nibindi.

2 Gabanya insanganyamatsiko yawe.Ntushobora gukora ibitekerezo bigoye kandi byuzuzanya byumvikana nkubutumwa busobanutse, bwibanze.Toranya inyungu zingenzi kubicuruzwa byawe, serivisi cyangwa isosiyete, hanyuma wubake ubutumwa hafi yabo - kugumana ururimi rworoshye, rugufi kandi rushingiye kubisubizo utanga.

3 Shimangira ikintu kidasanzwe.Wibande kubitandukanya ibicuruzwa byawe, serivisi cyangwa isosiyete naya marushanwa.Niki kigutera kuba mwiza cyangwa ufite agaciro kurenza abandi?

4 Ongeraho ibishya.Kora umunezero (buri gihe) kubyerekeye ibicuruzwa, serivisi cyangwa isosiyete wongeyeho ikintu mubutumwa bwawe kubintu bishya cyangwa bihinduka.Ndetse uduce duto duto kubimenyerewe birashobora kumva bishya.

5 Kubaka amarangamutima kugirango utere ibikorwa.Niba utumye abakiriya bumva bafite ubwenge, bishimye, byumvikana cyangwa andi marangamutima meza, birashoboka cyane ko bumvira umuhamagaro wawe ("twandikire," "gusura," "kugura," "gusaba").

Iyo umunyabwenge akora

Clear nuwatsinze neza mugihe ushaka kugeza ubutumwa bwawe kubakiriya.Ariko umunyabwenge arashobora gukora - iyo bikozwe neza bidasanzwe.Ingero zimwe zatumanye natwe mugihe:

Nike - Bikore

Miller Lite - Biraryoshye, Byuzuye

Ikigo gishinzwe gutunganya amata ya Californiya - Yabonye Amata?

De Byers - Diyama ni Ibihe Byose

Wendy's - Inka irihe?

Nigute ushobora kongeramo ubwenge, mugihe bibaye ngombwa?Wibuke izi nama:

1 Ntugahatire.Niba hari ikintu cyubwenge kitaje muburyo busanzwe, komeza usobanure.Abantu bakeneye gusobanukirwa ubuhanga kugirango bigire akamaro.Baza mama, nyirarume, inshuti magara cyangwa umuntu wese usanzwe "ubibona" ​​kugirango urebe ubutumwa bwawe bwubwenge.Niba batabonye igitekerezo cyawe, simbuka.

Gumana igihe gito cyane.Uzabona mu ngero eshanu zatsinze, nta magambo arenze ane.Ubwenge ntibukunze kuboneka mu nteruro yuzuye.

Gukoporora kubikoresho bya interineti