Abakiriya baracyashaka kuguhamagara.Ariko iyo ushaka kubabwira ikintu, nuburyo bahitamo kubikora.

Raporo ya Marketing Sherpa iherutse ivuga ko abakiriya barenga 70% bakunda ibigo bikoresha imeri kugirango bavugane nabo.Kandi ibisubizo byayoboye gamut ya demografiya - imeri niyo yatoranijwe kuva mu myaka igihumbi kugeza mu kiruhuko cy'izabukuru.

Ubushakashatsi bukomeje kwerekana ko abakiriya bahitamo guhamagara ibigo mugihe bakeneye ubufasha cyangwa bafite ikibazo.Ariko ukurikije ubu bushakashatsi bushya, bahitamo kugumana uburambe ku giti cyabo kandi bagasabana mugihe kiboroheye mugihe bumvise isosiyete.

Abakiriya bazafungura imeri yawe, utitaye ko bakugezeho mbere cyangwa ukohereza kuko bahisemo mugihe runaka.Ariko ubutumwa bugomba kuba ingirakamaro kandi bushimishije.

Gutanga ibisubizo byihuse, byuzuye mugihe abakiriya bakugezeho ni itegeko rya mbere rya imeri.

Ibitekerezo byiza byo gukoresha ubu

Mugihe ubageraho, koresha ibi bitekerezo byakiriwe neza:

1. Ibibazo byo hejuru.Shakisha amasoko abiri kuri ibi - ishami rya serivisi zabakiriya hamwe na forumu kumurongo.Shakisha icyo abakiriya babaza kuri benshi kumurongo, mugihe cyo guhamagara kuri terefone no hagati yabo.Amahirwe arahari, azakora ibintu byiza bya imeri.
2. Intsinzi.Kanda abagurisha kuri ibi kenshi.Ndetse nibyiza, korana numuyobozi ushinzwe kugurisha kandi utange inkuru zitsinzi zitsinda igice cyinshingano zabo kugirango ugire inkuru zihoraho.Urashobora guhindura inkuru ndende muburyo bwihuse bwibanda kumurongo umwe hanyuma ugatanga umurongo winkuru yuzuye.
3. Abakiriya benshi banga.Ibi nibirimo ushobora gukuramo abarwanyi bawe bo mumuhanda: Basabe gusangira inzitizi bumva cyane.Niba ari igiciro, kurugero, kora ubutumwa bugabanya impamvu ibicuruzwa byawe bigurwa kumwanya runaka.
4. Urubuga rwo hejuru.Reba kurupapuro rwabonye traffic nyinshi kurubuga rwawe mukwezi gushize.Ibyo birerekana inyungu zigezweho kandi birashoboka ko bikwiye kwitabwaho kuri imeri mugihe bikiri ingingo zishyushye.
5. Amagambo atera inkunga.Ibirimo byiza ni igitekerezo cyiza cyo gukomeza umubano.Kandi turashobora kuvuga duhereye kuburambe kuri Customer Experience Insight: Nubwo ari ibintu bito, ibikubiyemo amagambo hamwe ninkuru nziza-byunvikana burigihe byagaragaye ko ari ibintu byiza cyane kurubuga rwacu no muri mushiki wacu kumurongo no gusohora ibitabo.Abantu bakunda amagambo n'inkuru bitera imbaraga, nubwo bitajyanye n'inganda.
6. Inyandiko zo hejuru kuri blog zikomeye.Na none, ntabwo imeri yose igomba kuba hafi yawe, ariko buri imeri igomba kuba iyerekeye abakiriya bawe.Sangira rero cyangwa ubayobore kubintu biri kurundi rubuga kandi bifite agaciro kuri bo.Shakisha ibirimo bifite imbuga nkoranyambaga nyinshi, kandi ubigaragaze mubirimo.
7. Ibikorwa byinganda.Gutezimbere ibyabaye ntakibazo.Urashobora kandi gutanga ibisobanuro kubintu byinganda zawe abakiriya bawe bazashaka cyangwa bashobora kwitabira.Ndetse nibyiza, ubahe urutonde rwibintu bizaza kugirango bagereranye kandi bahitemo - nta mbaraga nyinshi - nibyiza kuri bo.
8. Amakuru yinganda.Kugirango ubone ibisobanuro byinshi mumakuru yinganda, shyiramo amakuru ajyanye nuburyo bigira ingaruka kubakiriya bawe - ntabwo ari amakuru ubwayo.
9. Amatsinda azwi cyane ya LinkedIn.Reba amatsinda aho wowe na bagenzi bawe bagize ingingo zingenzi zaganiriweho nibibazo bibazwa.Kina ibibazo ubona byashyizwe ahagaragara.Hindura mumirongo yawe ya imeri hanyuma usabe abahanga bawe kugabana ibisubizo muri imeri yawe.

Gukoporora kubikoresho bya interineti