Gukemura ikibazo gikwiye nikintu kimwe, ariko kubikora ufite imyitwarire yihariye ninkuru itandukanye rwose.Mubikorwa byubucuruzi byuzuye muri iki gihe, intsinzi nyayo iri mu gufasha abakiriya bawe nkuko wafasha inshuti yawe magara.

Kugirango ubeho mubucuruzi buciriritse aho kugarura ibiziga bisa nkikibazo, ugomba gutekereza hanze.Kandi, rimwe na rimwe, birashobora kuba byoroshye nko gutekereza kuburambe bwabakiriya utanga no kubinonosora ukoresheje uburyo bwabantu hamwe nikoranabuhanga rigezweho rihari.

Kwishyira ukizana bifasha kumenya ibikenewe

Gufata umwanya wo guteza imbere imyirondoro yabakiriya birashobora kuba ishingiro ryuburambe bukomeye bwabakiriya hamwe nuburyo bwihariye.

Iminsi yo kugura kumurongo yari moteri nyamukuru yo kugurisha irashize.Abantu benshi kandi benshi bamara umwanya bashakisha kumurongo kubintu byo murugo babonye mubucuruzi bwa TV cyangwa icyegeranyo cyo kwambara imyenda yamamajwe cyane kurubuga rusange.Ibi bituma abashoramari bahuza nubunini bukenewe kandi bagatanga bikwiranye.

Urutonde hamwe nibiciro byibicuruzwa byaguzwe byinjijwe kurubuga rwibigo bifasha kubona amakuru menshi yerekeye ibyerekezo.Usibye gutanga umusanzu muri algorithms, ibikoresho bituma abakiriya bagaruka.

Kugira ngo wirinde "isesengura ryisesengura" ryatewe namahitamo atabarika, ubucuruzi bugomba gushyira mubikorwa ibyifuzo byihariye.Turabikesha iterambere ryihuse ryikoranabuhanga ryiga, ubu biroroshye kuruta ikindi gihe cyose gukoresha amakuru nkijwi ryabakiriya.

Ubutumwa burasobanutse: Gerageza ubutumwa bwa funnel hamwe nimbuga nkoranyambaga zitangwa mugihe gikwiye, kandi uzahagarara mubantu.

Kwishyira ukizana byubaka ikizere kidacika

Ibisubizo bitaziguye byuburambe bwabakiriya bihabwa buri muntu ni ikizere shingiro.Iyo urebye hejuru yikigereranyo cyo guhindura, utangira kubona icyo abakiriya bawe bashaka nicyo kibabuza kubyakira.

Urashobora kugera kure kugirango umenye intego zabo nyamukuru - ubu buryo uzashobora guhitamo ibyo utanga birenze.

Mugaragaza ko ushishikajwe no gufasha abandi, urema umwanya utekanye kugirango basangire nawe ibibazo byabo.Gusezerana noneho bihinduka umubano ukomeye hamwe nu marangamutima, amaherezo biganisha ku kunyurwa kwabakiriya no kugurisha.

Imikorere y'Ubwiza ni urugero rwibanze rwo gutangiza ubwiza uburyo bwihariye - ikibazo cyogukoresha umusatsi kumurongo - cyabahaye umwanya mwiza mubigo byizewe muri iki gihe.Niba intego yabaguzi ari ugufunga imitwe yacitsemo ibice, gutobora umutwe cyangwa gusobanura neza-gutondeka neza, abakiriya barashobora kubona ibicuruzwa byujuje ibyo bakeneye.Igisubizo?Abakiriya bishimye bahitamo kwiyemeza kwiyandikisha kuri gahunda ya buri kwezi kugirango bagurane serivisi yihariye.

Gutsindira kugumana n'ubudahemuka

Nta ngamba zifatika zo gushiraho abakiriya badahemuka nkumuntu ku giti cye.

Mu kumenyesha abakiriya ko ubashimira binyuze mugutanga umunsi wamavuko, inyandiko zishimwe zandikishijwe intoki hamwe namatike yo gutanga rwihishwa, uba wishyiriyeho gutsinda neza.Ibi bimenyetso bisa nkibicucu bigana inzira ndende yo guha abaguzi impamvu yo kuguma.

Ubushakashatsi bwakozwe na BCG bwerekanye ko ibigo byemeje kwishyira ukizana kwabo byongera 10% byinjira byiyongera.Ibi bituruka kumubare wiyongereye wabakiriya b'indahemuka batsimbaraye kubucuruzi nubwo hagaragara ibindi bicuruzwa bishya bigezweho.

Kugira itsinda ryunganira abantu bashimishijwe cyane no gutangiza ibicuruzwa bishya nkuko bikwiye agaciro kayo muri zahabu.Bazakwirakwiza ijambo utiriwe ukoresha ibihumbi mu kwamamaza.Hamwe nabafana bitanze, isosiyete yawe irashobora gutsinda abanywanyi.

Ba umuntu wibanze-yibanze kuri 'it'

Salesforce yeretse abakiriya biteze guhabwa ibicuruzwa na serivisi bijyanye mbere yuko bahura na sosiyete.Ibi birashobora gushira umwete kubirango bidatanga ibisubizo byateganijwe mbere.

Ariko ntibigomba.Urashobora kubona inyungu zo gutanga ibicuruzwa na serivisi byihariye utitaye kubikorwa byikigo cyawe.Ahubwo, kora personalisation igice cyayo, kandi ibisubizo ntibizagusiga utegereje.

Urashobora kongera gusezerana biturutse kuburambe bwa serivisi nziza kubakiriya.Abakiriya bazemezwa kwishyura igiciro cya serivisi zidasanzwe, ari nako bizatuma binjiza menshi.Kandi uzabona abakiriya b'indahemuka bazazana agaciro gahoro gahoro muri sosiyete yawe.

Ibikoresho: Byakuwe kuri enterineti